Śrīmad-Bhāgavatam · Text 10.60.2
Who is speaking and story frame
यस्त्वेतल्लीलया विश्वं सृजत्यत्त्यवतीश्वर: ।
स हि जात: स्वसेतूनां गोपीथाय यदुष्वज: ॥ २ ॥
yas tv etal līlayā viśvaṁ
sṛjaty atty avatīśvaraḥ
sa hi jātaḥ sva-setūnāṁ
gopīthāya yaduṣv ajaḥ
The unborn Personality of Godhead, the supreme controller, who creates, maintains and then devours this universe simply as His play, took birth among the Yadus to preserve His own laws.
Read the purport on Vedabase.ioFrom Canto 10, chapter 14 onward, the translation and purports were completed by Śrīla Prabhupāda's disciples after his departure, and published by the Bhaktivedanta Book Trust.