Śrī Caitanya Caritamrta · Text Ādi 17.22
কলিকালে নামরূপে কৃষ্ণ–অবতার ।
নাম হৈতে হয় সর্বজগৎ–নিস্তার ॥ ২২ ॥
kali-kāle nāma-rūpe kṛṣṇa-avatāra
nāma haite haya sarva-jagat-nistāra
“In this Age of Kali, the holy name of the Lord, the Hare Kṛṣṇa mahā-mantra, is the incarnation of Lord Kṛṣṇa. Simply by chanting the holy name, one associates with the Lord directly. Anyone who does this is certainly delivered.
Read this verse on Vedabase.ioThis verse has no purport; its meaning is explained by the verses around it.