Śrīmad-Bhāgavatam · Text 4.24.54
Who is speaking and story frame
भवान् भक्तिमता लभ्यो दुर्लभ: सर्वदेहिनाम् ।
स्वाराज्यस्याप्यभिमत एकान्तेनात्मविद्गति: ॥ ५४ ॥
bhavān bhaktimatā labhyo
durlabhaḥ sarva-dehinām
svārājyasyāpy abhimata
ekāntenātma-vid-gatiḥ
My dear Lord, the king in charge of the heavenly kingdom is also desirous of obtaining the ultimate goal of life — devotional service. Similarly, You are the ultimate destination of those who identify themselves with You [ahaṁ brahmāsmi]. However, it is very difficult for them to attain You, whereas a devotee can very easily attain Your Lordship.
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