Śrīmad-Bhāgavatam · Text 3.5.12
Who is speaking and story frame
मुनिर्विवक्षुर्भगवद्गुणानां
सखापि ते भारतमाह कृष्ण: ।
यस्मिन्नृणां ग्राम्यसुखानुवादै-
र्मतिर्गृहीता नु हरे: कथायाम् ॥ १२ ॥
munir vivakṣur bhagavad-guṇānāṁ
sakhāpi te bhāratam āha kṛṣṇaḥ
yasmin nṛṇāṁ grāmya-sukhānuvādair
matir gṛhītā nu hareḥ kathāyām
Your friend the great sage Kṛṣṇa-dvaipāyana Vyāsa has already described the transcendental qualities of the Lord in his great work the Mahābhārata. But the whole idea is to draw the attention of the mass of people to kṛṣṇa-kathā [Bhagavad-gītā] through their strong affinity for hearing mundane topics.
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