Śrī Caitanya Caritamrta · Text Madhya 20.340
‘পীত’-বর্ণ ধরি’ তবে কৈলা প্রবর্তন ।
প্রেমভক্তি দিলা লোকে লঞা ভক্তগণ ॥ ৩৪০ ॥
‘pīta’-varṇa dhari’ tabe kailā pravartana
prema-bhakti dilā loke lañā bhakta-gaṇa
“In the Age of Kali, Lord Kṛṣṇa assumes a golden color and, accompanied by His personal devotees, introduces hari-nāma-saṅkīrtana, the chanting of the Hare Kṛṣṇa mantra. By this process He delivers love for Kṛṣṇa to the general populace.
Read this verse on Vedabase.ioThis verse has no purport; its meaning is explained by the verses around it.