Study a Verse

• Even if offered personal benefits, pure devotees do not accept them, because their only desire is to satisfy the Supreme Personality of Godhead by transcendental loving service.
• No one but the Lord Himself can teach this highest form of devotional service.
• Therefore, when the Lord took the place of the incarnation of Kali-yuga to spread the glories of chanting Hare Kṛṣṇa — the system of worship recommended in this age — He also distributed the process of devotional service performed on the platform of transcendental spontaneous love.

Śrīla Prabhupāda's own sentences, chosen from the purport as its central points. Read the full purport on Vedabase to see them in place.

Compassion and urgency. The holy name is offered for the age; divine love moves outward toward others.

The mood of Ādi 3 as a whole, an editorial reading, not the text itself. See the emotional atlas

Ādi 3: The External Reasons for the Appearance of Śrī Caitanya Mahāprabhu

From Śrīla Prabhupāda's chapter summary, the lines nearest this verse:

The Supreme Personality of Godhead, Lord Śrī Kṛṣṇa, after displaying His pastimes as Lord Kṛṣṇa, thought it wise to make His advent in the form of a devotee to explain personally the transcendental mellows of reciprocal service and love exchanged between Himself and His servants, friends, parents and fiancées. According to the Vedic literature, the foremost occupational duty for humanity in this Age of Kali is nāma-saṅkīrtana, or congregational chanting of the holy name of the Lord.