Śrīmad-Bhāgavatam · Text 7.14.24
Who is speaking and story frame
त एते श्रेयस: काला नृणां श्रेयोविवर्धना: ।
कुर्यात्सर्वात्मनैतेषु श्रेयोऽमोघं तदायुष: ॥ २४ ॥
ta ete śreyasaḥ kālā
nṝṇāṁ śreyo-vivardhanāḥ
kuryāt sarvātmanaiteṣu
śreyo ’moghaṁ tad-āyuṣaḥ
All of these seasonal times are considered extremely auspicious for humanity. At such times, one should perform all auspicious activities, for by such activities a human being attains success in his short duration of life.
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