Śrīmad-Bhāgavatam · Text 4.23.36
Who is speaking and story frame
विजयाभिमुखो राजा श्रुत्वैतदभियाति यान् ।
बलिं तस्मै हरन्त्यग्रे राजान: पृथवे यथा ॥ ३६ ॥
vijayābhimukho rājā
śrutvaitad abhiyāti yān
baliṁ tasmai haranty agre
rājānaḥ pṛthave yathā
If a king, who is desirous of attaining victory and ruling power, chants the narration of Pṛthu Mahārāja three times before going forth on his chariot, all subordinate kings will automatically render all kinds of taxes unto him — as they rendered them unto Mahārāja Pṛthu — simply upon his order.
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