Śrīmad-Bhāgavatam · Text 4.14.24
Who is speaking and story frame
अवजानन्त्यमी मूढा नृपरूपिणमीश्वरम् ।
नानुविन्दन्ति ते भद्रमिह लोके परत्र च ॥ २४ ॥
avajānanty amī mūḍhā
nṛpa-rūpiṇam īśvaram
nānuvindanti te bhadram
iha loke paratra ca
Those who, out of gross ignorance, do not worship the king, who is actually the Supreme Personality of Godhead, experience happiness neither in this world nor in the world after death.
Read this verse on Vedabase.ioThis verse has no purport; its meaning is explained by the verses around it.