Śrīmad-Bhāgavatam · Text 11.27.48
Who is speaking and story frame
अर्चादिषु यदा यत्र श्रद्धा मां तत्र चार्चयेत् ।
सर्वभूतेष्वात्मनि च सर्वात्माहमवस्थित: ॥ ४८ ॥
arcādiṣu yadā yatra
śraddhā māṁ tatra cārcayet
sarva-bhūteṣv ātmani ca
sarvātmāham avasthitaḥ
Whenever one develops faith in Me — in My form as the Deity or in other bona fide manifestations — one should worship Me in that form. I certainly exist both within all created beings and also separately in My original form, since I am the Supreme Soul of all.
Read the purport on Vedabase.ioFrom Canto 10, chapter 14 onward, the translation and purports were completed by Śrīla Prabhupāda's disciples after his departure, and published by the Bhaktivedanta Book Trust.