Śrīmad-Bhāgavatam · Text 6.18.75
Who is speaking and story frame
आराध्यात्मप्रदं देवं स्वात्मानं जगदीश्वरम् ।
को वृणीत गुणस्पर्शं बुध: स्यान्नरकेऽपि यत् ॥ ७५ ॥
ārādhyātma-pradaṁ devaṁ
svātmānaṁ jagad-īśvaram
ko vṛṇīta guṇa-sparśaṁ
budhaḥ syān narake ’pi yat
The ultimate goal of all ambitions is to become a servant of the Supreme Personality of Godhead. If an intelligent man serves the most dear Lord, who gives Himself to His devotees, how can he desire material happiness, which is available even in hell?
Read Śrīla Prabhupāda's purport on Vedabase.io