Śrīmad-Bhāgavatam · Text 5.6.12
Who is speaking and story frame
अयमवतारो रजसोपप्लुतकैवल्योपशिक्षणार्थ: ॥ १२ ॥
ayam avatāro rajasopapluta-kaivalyopaśikṣaṇārthaḥ.
In this Age of Kali, people are overwhelmed by the modes of passion and ignorance. Lord Ṛṣabhadeva incarnated Himself to deliver them from the clutches of māyā.
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