Śrīmad-Bhāgavatam · Text 5.24.22
Who is speaking and story frame
न वै भगवान्नूनममुष्यानुजग्राह यदुत पुनरात्मानुस्मृतिमोषणं मायामयभोगैश्वर्यमेवातनुतेति ॥ २२ ॥
na vai bhagavān nūnam amuṣyānujagrāha yad uta punar ātmānusmṛti-moṣaṇaṁ māyāmaya-bhogaiśvaryam evātanuteti.
The Supreme Personality of Godhead did not award His mercy to Bali Mahārāja by giving him material happiness and opulence, for these make one forget loving service to the Lord. The result of material opulence is that one can no longer absorb his mind in the Supreme Personality of Godhead.
Read Śrīla Prabhupāda's purport on Vedabase.io