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Live the Bhāgavatam · SB 10.90.26

Īśānukathā· The Lord and His devotees

Hearing About Kṛṣṇa Attracts the Mind

“The Lord, whom countless songs glorify in countless ways, forcibly attracts the minds of all women who simply hear about Him. What to speak, then, of those women who see Him directly?”

Śrīla Prabhupāda · Śrīmad-Bhāgavatam 10.90.26, translation

What the purport teaches

  • Countless songs glorify Lord Kṛṣṇa in countless ways.
  • Simply hearing about Him powerfully attracts the minds of women. The verse emphasizes the strength of His attraction through hearing alone.
  • If hearing about Him has such power, the attraction felt by women who see Him directly is greater still.

Try this today

Spend two minutes listening to or reading a song glorifying Lord Kṛṣṇa.

Ask yourself

What place can attentive hearing about Kṛṣṇa have in your day?

Carry the question through the day, then answer it in your own words before sleep.

From Canto 10, chapter 14 onward, the translation and purports were completed by Śrīla Prabhupāda's disciples after his departure, and published by the Bhaktivedanta Book Trust.

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