Live the Bhāgavatam · SB 10.60.53
Ūti· What drives us to actOur True Interest Is Loving Service
“O supreme reservoir of love, unfortunate are they who even after obtaining Me, the Lord of both liberation and material riches, hanker only for material treasures. These worldly gains can be found even in hell. Since such persons are obsessed with sense gratification, hell is a fitting place for them.”
What the purport teaches
- Lord Kṛṣṇa is the source of all pleasure and opulence. He Himself is the supreme pleasure and the most opulent.
- Our real self-interest is to always engage in loving service to Lord Kṛṣṇa, rather than seek only material treasures from Him.
- Sense pleasures are available even in hell and in animal life. Human life offers a golden opportunity to become Kṛṣṇa conscious.
Try this today
Today, offer one prayer asking for loving service to Kṛṣṇa rather than material gain.
Ask yourself
Am I seeking Kṛṣṇa’s loving service, or mainly material gains from Him?
Carry the question through the day, then answer it in your own words before sleep.
From Canto 10, chapter 14 onward, the translation and purports were completed by Śrīla Prabhupāda's disciples after his departure, and published by the Bhaktivedanta Book Trust.